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Modern branding strategies and product design in Inverness and the Highlands.

Carbon14 understand the importance of branding when creating an identity that your customer instantly recognises and trust.

Why is branding so important?

Your brand, or corporate identity, is used to communicate with your clientele. It is the first part of your business that they recognise. A strong brand guides your customers, it helps them understand and relate to your goals and principles. Having a unique brand identity will get your business noticed in a crowded marketplace and establish lasting relationships.

You only get one chance to make a first impression. Carbon14 works with you to ensure that your first impression is memorable.

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Branding & Design

We create a brand that will help you stand out from your competitors

To beat your competitors, you must first understand what they do well. Where can you improve upon the current businesses in Inverness and put yours at the forefront?

Your brand should match your customers’ goals and aspirations. It should be instantly-recognisable, eye-catching, and not be driven by trends.

Carbon14 works with you to design a brand that stands the test of time.

Joining the world of entrepreneurs and launching a startup?

A new business venture is an exciting time. You might be launching a new sportswear company, or require a logo for your outdoor clothing brand in Inverness.

Your business success can hinge on the smallest of details which is why it is necessary to spend time developing a message that speaks directly to your prospective clients.

Carbon14 design and develop a bold, attractive identity that assists you in making a great first impression with potential customers or investors.

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Branding & Design

Developing a brand for a responsive world

By dedicating time to brand development and monitoring digital trends, Carbon14 design an identity that works across all devices and media. It creates a lasting impact in your client’s minds, increasing the possibility of people using your services again.

Researching the market to understand your customer’s needs

It’s an area that can be forgotten about when developing a brand, what does your ideal customer base think of the message you are promoting?

By testing your current message and comparing them to our proposed goals, Carbon14 can create a brand identity that matches the expectations of your customers.

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Branding & Design

Refreshing your current brand or logo

Your business may already be established in the marketplace but you feel your logo no longer matches your goals.

You may have moved into other areas of business, or it might be over-complicated and designed without mobile devices in mind. You may be aiming towards the luxury brand sector in Scotland and need a refresh that compliments this change.

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Branding & Design

Delivering brand consistency

Today, we have a vast number of methods to keep in contact with customers. From email to social media, and all the various methods of print design in-between, it can be time-consuming to ensure your brand’s message is being upheld.

Carbon14 will create a style guide with thorough details of your new brand, including the correct typeface to use, colour palettes, and optimum use of your logo.

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Looking for more information about web design in Inverness or marketing services?

Drop us a quick email with your query and contact details and we will get back to you as soon as possible.

Alternatively, you can take a look at our web design, SEO, and branding pages for more information.

Follow Carbon 14 on Instagram and Linkedin for current web design news and tips to help improve your website ranking in Inverness, the Highlands, and Scotland.