We’re the Inverness based SEO experts.
Our continued investment in market-leading software keeps us ahead of the competition, helping our clients improve their search rankings and increase traffic.
Your business must rank on the first page of a search result. Being on the first page is vital to the success of any online business.
The traffic numbers for websites on page one numbers speak volumes. Almost 70% of the clicks are taken up by the first 5 results on page one and less that 4% goes to those ranked position 6 to 10!
Sure, you can get to the top through a pay per click (PPC) campaign such as AdWords, but they cost you money and in reality you are only renting that space.
What happens when there is no money left in the budget? You have to rely on your organic ranking and if that has been suffering you may see a considerable drop in sales.
You need to focus your efforts on organic search.
How to improve organic search.
By making a few simple changes to how your business appears in the results you could see your website move further up the rankings for numerous search terms. And once you have a strong foundation it is easier to stay there.
Search engines carry out regular algorithm updates to improve the user experience and deliver the best result for their query. It can be difficult for any business owner to keep on track with what is required and what might have benefited your website previously may actually be damaging it now.
Recent changes in the world of SEO meant web pages needed to be mobile friendly, and now with Google’s mobile-first indexing imminent, it is more important than ever to ensure your website is performing correctly.
Maybe your website is yet to be changed over to be mobile-friendly? This is one of the main areas where it could take a hit.
Does your website have enough backlinks pointing to it? Link building is one of the main factors of organic search.
Does your website have a high bounce rate? This could be caused by a page that is loading slowly.
Thankfully, organic search is free and with some simple changes you can improve your search ranking. All you need to do is submit your website for an SEO audit, identify areas that could use some modification and improve your content consistently.
It’s what we do at Carbon 14. No content is final. The text is always being monitored and refined to improve the performance of the website and stay ahead of the competition.
Carbon 14 has a solution to get you started. A FREE SEO audit of your website. If you’re based in Inverness, Elgin, Aberdeen or much further afield we can help.
What is an SEO audit?
An SEO audit is carried out on all pages of your website and the data is sent to you in an easy to digest chart that highlights an overall score and the number of errors, warnings, and notices.
An SEO audit will pinpoint the areas where your website could be failing you in organic search. Depending on when your website was first developed you could be using old technology that is insecure or slowing it down.
But, you could have a perfect site!
Once you are armed with this information you can take it forward in your pursuit of organic search success!
Contact Us Today for a FREE SEO Audit.
Just drop us a quick email with your web address and we will get your SEO audit sent to your email address.
Alternately, you can take a look at our packages page for all the information about website costs, what is included in each website build and details about e-commerce integration.